Texas Instruments Inc. has reorganized its analog business, adding a power management unit and appointing a senior executive to lead the new division as the company pushes for a closer relationship with OEM customers seeking improvement in power consumption.
Dallas-based TI said it consolidated its analog power IC product lines into the new power management strategic business unit and named Steve Anderson, a 19-year semiconductor industry veteran, to head the unit.
TI's analog business now has three dedicated divisions, including the high-performance analog and high-volume analog and logic units.
The company said in a statement it expects the three units would work with customers to "provide power architecture, signal chain and application-specific products, respectively."
"By establishing three dedicated analog businesses, we further strengthen our ability to provide solutions for our customers and become an even more valued analog supplier to them," said Gregg Lowe, senior vice president of TI's analog business division. "In his new role, Steve [Anderson] will provide strategic leadership to take advantage of our technical expertise and customer relationships to meet the demanding power management challenges facing system manufacturers worldwide."
TI had previously said it would work on increasing sales generated from the analog market in response to a slowdown in the wireless IC sector and as communications equipment OEMs change their strategic sourcing partnerships to include the company's competitors.
In the first quarter, for instance, analog sales accounted for 41.4 percent of TI's total semiconductor revenue of $3.2 billion, up from less than 40 percent a few years ago.
The company's goal is to push up analog sales as a percentage of revenue, said Ron Slaymaker, vice president and investor relations manager during a conference call with analysts in April.
